Like I mentioned in the previous post, The Creative Economy, creativity is priceless! At least in terms of money. You can’t pay a person a billion dollars and force him to come up with an alternative to fossil fuel in just one day. It just won’t happen.

Economists and managers worldwide have started tinkering around with ideas. They’re looking for a way to promote creativity in jobs and motivate employees to work better. Motivation theories of the past don’t work for the kind of work needed today. They worked best when people were employed only to do mechanical tasks.

So new theories are being formed. Here are two videos that go into the topic of motivating employees to do their jobs better. Both videos are by Dan Pink. The first one is a TED. The second one goes into more details and the studies being done around the world.

The TED talk: http://www.ted.com/talks/dan_pink_on_motivation.html

The illustrated speech: http://www.youtube.com/watch?v=u6XAPnuFjJc